Glenn Adamo

Ivanhoe Media & Entertainment, Principal

Glenn Adamo brings 40+ years of experience in media, technology, broadcasting, and entertainment to Ivanhoe Media & Entertainment, an independent consulting business focused on creating value for all aspects of media organization: strategy, creation, production, and distribution. Adamo is a 1977 graduate of the University of Connecticut where he majored in sports physiology and physical education while playing varsity ice hockey.

From 2003-2016, Adamo was VP of media operations, broadcasting, and scheduling at NFL Films where he was responsible for the launch and creative execution of NFL Network, Thursday Night Football, and NFL Sunday Ticket. Adamo was the driver for many of the NFL new technology initiatives including NFL Replay, the digital transition of NFL Films, NFL/Yahoo OTT production, NFL Next Gen Stats, and virtual reality. He was a key member in the negotiations of the NFL Broadcasting agreements that fetched $19B of revenue to the League in 2007. Adamo also conceived and created the “flexible” schedule that was intended to drive ratings and compelling matchups for NFL primetime television partners.

Before joining the NFL, Adamo worked as VP of broadcasting and community development for the Stanley Cup Champions, the New Jersey Devils (2000-2003). He spent seven years (1993-2000) with the National Hockey League (NHL) as group VP of broadcasting and founder of NHL Productions. Prior to that, he spent 15 years (1978-93) with NBC Sports as coordinating producer of various sports and anthology programming. Adamo worked on the 2002 Winter Olympic Games in Salt Lake City for NBC Sports as coordinating producer of hockey. He was responsible for staffing, production, programming, and creative execution of more than 140 hours of Olympic hockey coverage on the CNBC, MSNBC, and NBC networks.

Adamo has won six Sports Emmys for his work on the 1980 World Series, 1980 Wimbledon, the 1988 and 1992 Summer Olympics, and the 2002 Winter Olympics. In 2011, he received the Chairman’s Award for Excellence by the National Academy of Television Arts and Sciences for his work as executive producer of the Tenth Anniversary of 9/11 with Robert DeNiro. This honor marked the first time in the history of the Emmy Awards that a sports league was given the prestigious Chairman’s award.

Featured in: Monday General Sessions: Remote Production Technology

<< Go back