{"id":16743,"date":"2018-12-03T09:44:32","date_gmt":"2018-12-03T09:44:32","guid":{"rendered":"https:\/\/2018.thesvgsummit.com\/?p=16743"},"modified":"2018-12-04T15:43:26","modified_gmt":"2018-12-04T15:43:26","slug":"digital-track-to-highlight-dtc-subscription-models-and-branded-content-with-in-depth-looks-at-new-mikes-on-app-bleacher-report","status":"publish","type":"post","link":"https:\/\/2018.thesvgsummit.com\/2018\/12\/03\/digital-track-to-highlight-dtc-subscription-models-and-branded-content-with-in-depth-looks-at-new-mikes-on-app-bleacher-report\/","title":{"rendered":"Digital Track To Highlight DTC Subscription Models and Branded Content With In-Depth Looks at New Mike\u2019s On App, Bleacher Report"},"content":{"rendered":"

Are you attending this year\u2019s\u00a0SVG Summit<\/strong><\/a>\u00a0(Dec. 10-11, Midtown Hilton, NYC) and looking for unique, practical perspectives on over-the-top streaming services, social media engagement, and the state of video in the ever-changing digital world?<\/span><\/p>\n

\"\"<\/a>DATE:<\/strong>\u00a0Monday, December 10
\nTIME:<\/strong>\u00a011:00 a.m. \u2013 5:00 p.m.
\nLOCATION:<\/strong>\u00a0New York Hilton Midtown, Nassau Suite (2nd Floor)<\/p>\n

Then look no further than the\u00a0SVG Digital track<\/a><\/strong>\u00a0at this year\u2019s SVG Summit. The workshop is highlighted by a pair of case-study interviews that place direct-to-consumer (DTC) streaming models and branded-content strategy with in-depth looks at the new sports-talk app Mike\u2019s On and digital-media giant Bleacher Report.<\/p>\n

12:00 \u2013 12:30 p.m.: Keynote Conversation: The Story Behind Mike\u2019s On!
\n<\/strong>The Mike\u2019s On app is a first-of-its-kind direct-to-consumer media service that places a single personality \u2014 veteran New York sports-talk radio host Mike Francesa \u2014 as its star. Take an inside look at the buildout of the service, how it works, and what important lessons have been learned along the way with CAA executive Eric Iverson.
\nFeaturing:\u00a0Eric Iverson<\/a><\/strong>, Creative Artists Agency (CAA), CIO<\/p>\n

2:00 \u2013 2:30 p.m.: Digital Content Case Study: Bleacher Report
\n<\/strong>Monetization in the digital-media world is at the heart of an era of branded content. What makes for good branded content today? Where\u2019s this type of production trending? How can you better work with your partners and sponsors on brand-integrated initiatives? Bleacher Reporter\u2019s chief of branded content wrestles with these questions and much more in this 30-minute talk.
\nPresenter:\u00a0Beckley Mason<\/a><\/strong>, Bleacher Report, Senior Director of Branded Content<\/p>\n

Also at the SVG Digital workshop, don\u2019t miss the chance to catch up on the latest in\u00a0digital\u2013sports-video technology around crucial issues: latency, security, augmented reality, the impact of 5G, and the business opportunities behind social-media activations, direct-to-consumer subscriptions,\u00a0digital-ad insertion, and much more.<\/p>\n

For the entire agenda,\u00a0CLICK HERE<\/a>.<\/p>\n

Agenda subject to change.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Are you attending this year\u2019s\u00a0SVG Summit\u00a0(Dec. 10-11, Midtown Hilton, NYC) and looking for unique, practical perspectives on over-the-top streaming services, social media engagement, and the state of video in the… Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":16744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"__cvm_playback_settings":[],"__cvm_video_id":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[24],"tags":[],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/2018.thesvgsummit.com\/wp-content\/uploads\/2018\/12\/18SVGDigital_NewStacked150.png?fit=150%2C150&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67rsX-4m3","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/posts\/16743"}],"collection":[{"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/comments?post=16743"}],"version-history":[{"count":1,"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/posts\/16743\/revisions"}],"predecessor-version":[{"id":16745,"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/posts\/16743\/revisions\/16745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/media\/16744"}],"wp:attachment":[{"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/media?parent=16743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/categories?post=16743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/tags?post=16743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}