{"id":16950,"date":"2018-12-17T13:58:25","date_gmt":"2018-12-17T13:58:25","guid":{"rendered":"https:\/\/2018.thesvgsummit.com\/?p=16950"},"modified":"2018-12-19T16:56:20","modified_gmt":"2018-12-19T16:56:20","slug":"how-ott-and-social-media-are-changing-video-with-microtransactions-fragmentation-interactivity","status":"publish","type":"post","link":"https:\/\/2018.thesvgsummit.com\/2018\/12\/17\/how-ott-and-social-media-are-changing-video-with-microtransactions-fragmentation-interactivity\/","title":{"rendered":"How OTT and Social Media Are Changing Video With Microtransactions, Fragmentation, Interactivity"},"content":{"rendered":"<p>As OTT and social-media\u2013content delivery becomes prevalent and more important to sports fans, there is more demand than ever on production teams to create content in new ways.<\/p>\n<p>At the 2018 SVG Summit, a panel of industry experts examined how networks and leagues are changing their production philosophies, workflows, and business models to keep fans engaged on every screen.<span id=\"more-151098\"><\/span><\/p>\n<p>The panelists were\u00a0<strong>Michael Allen<\/strong>, SVP, digital product management, NBA;\u00a0<strong>Andrew Barge<\/strong>, head of sports broadcast partnerships, Twitter;\u00a0<strong>Eric Black<\/strong>, CTO, NBC Sports Digital and Playmaker Media; and\u00a0<strong>Jolie Roberts<\/strong>, head of U.S. sports pPartnerships and content development, Dailymotion.<\/p>\n<p>The session was moderated by\u00a0<strong>Brandon Costa<\/strong>, director of digital, SVG.<\/p>\n<p><strong>Watch the session in its entirety:<\/strong><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/QFKXfLvolVA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Here are some highlights from the discussion:<\/p>\n<p><strong>Allen dives into the NBA\u2019s innovative business model and subscription packages for NBA League Pass. He also shares why he finds microtransactions successful in today\u2019s media environment:<\/strong><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/a9pCd5qEZBs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Barge explores the success of video on Twitter and how his team encourages its partners to distribute more of it:<\/strong><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/wuzb4VLCB70\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Black shares why it\u2019s imperative to have the same video experience across all platforms, be they linear or digital:<\/strong><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/XzI_dHGVPaw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Allen shares the biggest challenge he\u2019s facing in his role today:<\/strong><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/BFtpWni592E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Roberts notes that the hardest part of her job every day is the rising cost of live sports rights:<\/strong><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/dvO0NkI6Pdg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Black explains why a fragmented media world can lead to many challenges in live video streaming:<\/strong><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3Rn182ienE4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Roberts believes that fan interaction will continue to become a valued part of the live-streaming experience over the next couple of years:<\/strong><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/MQTA0u1Ipf8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>The panelists close the conversation with a discussion of the technology or business trends they are keeping their eyes on heading into 2019:<\/strong><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/R5YE95_74vQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em>This session was sponsored by Encompass Digital Media.<\/em><\/p>\n<div class=\"col-3-4\">\n<article id=\"post-151052\">\n<div class=\"col-3-4\">\n<article id=\"post-150852\"><em>For more one-on-one interviews, highlights from conference sessions, and full keynote conversations and panel discussions, visit\u00a0<a href=\"https:\/\/www.sportsvideo.org\/on-demand\/video\/\">SVG On Demand<\/a>.<\/em><\/article>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As OTT and social-media\u2013content delivery becomes prevalent and more important to sports fans, there is more demand than ever on production teams to create content in new ways. At the&#8230; <a href=\"https:\/\/2018.thesvgsummit.com\/2018\/12\/17\/how-ott-and-social-media-are-changing-video-with-microtransactions-fragmentation-interactivity\/\" class=\"more\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":16952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"__cvm_playback_settings":[],"__cvm_video_id":"","spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[24],"tags":[],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/2018.thesvgsummit.com\/wp-content\/uploads\/2018\/12\/OTTSOCIAL2.jpg?fit=1000%2C517&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p67rsX-4po","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/posts\/16950"}],"collection":[{"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/comments?post=16950"}],"version-history":[{"count":1,"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/posts\/16950\/revisions"}],"predecessor-version":[{"id":16951,"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/posts\/16950\/revisions\/16951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/media\/16952"}],"wp:attachment":[{"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/media?parent=16950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/categories?post=16950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2018.thesvgsummit.com\/wp-json\/wp\/v2\/tags?post=16950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}