How OTT and Social Media Are Changing Video With Microtransactions, Fragmentation, Interactivity

As OTT and social-media–content delivery becomes prevalent and more important to sports fans, there is more demand than ever on production teams to create content in new ways.

At the 2018 SVG Summit, a panel of industry experts examined how networks and leagues are changing their production philosophies, workflows, and business models to keep fans engaged on every screen.

The panelists were Michael Allen, SVP, digital product management, NBA; Andrew Barge, head of sports broadcast partnerships, Twitter; Eric Black, CTO, NBC Sports Digital and Playmaker Media; and Jolie Roberts, head of U.S. sports pPartnerships and content development, Dailymotion.

The session was moderated by Brandon Costa, director of digital, SVG.

Watch the session in its entirety:

Here are some highlights from the discussion:

Allen dives into the NBA’s innovative business model and subscription packages for NBA League Pass. He also shares why he finds microtransactions successful in today’s media environment:

Barge explores the success of video on Twitter and how his team encourages its partners to distribute more of it:

Black shares why it’s imperative to have the same video experience across all platforms, be they linear or digital:

Allen shares the biggest challenge he’s facing in his role today:

Roberts notes that the hardest part of her job every day is the rising cost of live sports rights:

Black explains why a fragmented media world can lead to many challenges in live video streaming:

Roberts believes that fan interaction will continue to become a valued part of the live-streaming experience over the next couple of years:

The panelists close the conversation with a discussion of the technology or business trends they are keeping their eyes on heading into 2019:

This session was sponsored by Encompass Digital Media.