Sports Content Management Workshop

Monday, December 10, 2018
Location: Gramercy Suite East/B, Second Floor

1:00 p.m. – 4:30 p.m.

The Sports Content Management Workshop is designed for SVG members and sponsors looking to learn about the latest developments in media-asset-management (MAM), storage, cloud, and AI technology and workflows. This afternoon workshop will feature MAM leaders from major broadcasters, leagues, teams, and vendors offering first hand perspectives and behind-the-curtain looks at their respective workflows. The Sports Content Management Workshop is a can’t-miss event for anyone looking to build an efficient content-management and storage/archiving infrastructure, as well as to stay up-to-date on the latest technological developments in this vital industry sector.

Time Session
1:00 - 1:15 p.m.

Welcoming Remarks

Presented by:
Tab Butler
, MLB Network, Senior Director, Media Management & Post Production
Ray Thompson, Avid, Director, Broadcast and Media Solutions Marketing

1:15 - 1:45 p.m.

AI vs. Machine Learning: What’s the Difference and Why It Matters

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The multitude of definitions for the terms artificial intelligence and machine learning has only continued to grow and cause further confusion. Also, the buzz around these next-gen technologies has exploded in recent years. This panel takes a deep dive into the meaning of both terms, exploring how marrying deep data, advanced algorithms, and automation can streamline your operation. Learn how major sports-media organizations are leveraging AI and machine learning for speech-to-text and translation, object and facial recognition, automated personalization and content discovery, and much more.
Moderator: Dave Franza, TIPLynx, Founder and President
Tom Ash, Speechmatics, Speech Recognition Director
Greg Loose, Veritone, SVP
Xena Ugrinsky, Genre-X Consulting, Partner, Applied Data Science
Chris Witmayer, NASCAR Productions, Director of Broadcast, Production and New Media Technology

1:45 - 2:15 p.m.

Turbocharging Your Storage: The Power of NVMe and Next-Gen Tech

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What are the latest storage advances and workflows changing the way sports-media organizations manage and store their content? NVMe (Non-Volatile Media Express) control of SSD storage allows media organizations to significantly boost ingest speeds and performance for data-intensive workflows. Learn how NVMe and other bleeding-edge technologies are quickly becoming real-world solutions for sports-content creators.
Moderator: Nick Gold, Chesapeake Systems, Lead Technologist
Eric Bassier
, Quantum, Senior Director of Products
David Sallak, Pixit Media / ArcaStream, CTO and COO, Americas
Erik Weaver, Western Digital, Global Director, M&E Market Development

2:15 - 2:45 p.m.
Sponsored by:

Keynote Presentation: Inside NFL Media’s MAM Overhaul

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Heading into the 2018 NFL Season, NFL Media/NFL Network upgraded their Primestream asset management system, with the goal of enhancing metadata tagging with the ingestion of GSIS data, Net Gen Stats and Speech-to-Text transcriptions into their MAM. The additional metadata has provided producers with new functionality to run deeper searches within the database. NFL Media also deployed Fork Xchange, which allows content to be shared between the Los Angeles and New Jersey offices for live studio show production. These upgrades have significantly enhanced access to media across the both linear and digital platforms and provided benefits to the studio and remote productions throughout the season.
Introduction by: Namdev Lisman, Primestream, Co-Founder, North America Sales
Featuring: Brad Boim, NFL Media, Senior Director, Post Production and Asset Management

2:45 - 3:00 p.m.

Networking Break

3:00 - 3:45 p.m.

LTO Roadmap and Applications: What Does the Future Hold for Tape?

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Today, many sports broadcasters, leagues, and teams are creating as much video content in a year as they used to produce in a decade. And, with the hype around the cloud reaching monumental proportions, many sports organizations are exploring migrating their rapidly growing libraries and archives to the cloud. However, for most, LTO tape remains the most cost-efficient format for storing media long-term. This session focuses on the future of tape and how media-asset managers can make smart, forward-looking decisions for the future of their content.
Moderator: Tab Butler, MLB Network, Senior Director, Media Management & Post Production
Rich Gadomski, FUJIFILM USA , VP of Marketing, Commercial Products
Anne Graham, Turner Sports Library, Assistant Manager, Media Management
Ace Lopez, IBM, Storage Executive, Big Data Solutions
Hossein ZiaShakeri, Spectra Logic, SVP, Business Development and Alliances

3:45 - 4:30 p.m.

Vendor-Broadcaster Q&A: State of the MAM Marketplace

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In this unique Q&A session, MAM vendors take the stage for a one-on-one discussion with leading content-management executives from sports leagues and broadcasters. The two groups will address top-of-mind issues, such as answering the question “out-of-the-box solution or build our own?”, matching workflow to systems, and more. Come join the fun for this lively back-and-forth and learn how MAM workflows and systems are evolving today.
Namdev Lisman
, Primestream, Co-Founder, North America Sales
Ron Miller, Vizrt, Solutions Architect, MAM
Jeremy Strootman, CatDV, VP, Business Development, North America
Ray Thompson, Avid, Director, Broadcast and Media Solutions Marketing

Tab Butler, MLB Network, Senior Director, Media Management & Post Production
Dave Klee, A+E Networks, VP, Media Infrastructure
Michael Raimondo, PGA TOUR Entertainment, Director, Media Asset Management
Scott Rinehart, University of Notre Dame, Director, Broadcast Technology
Jack Skinner, VICE Media, Product Manager, Media Technology