Bryan Bedford

Cisco Systems, Director of Global Business Development and Sales, Media and Entertainment

For 20 years, Bryan Bedford has been transforming consumer and content industries around the world. Throughout his career in the sports, media, retail, and entertainment industries, Bedford has launched and scaled technologies in high growth businesses including mobile, content, and customer experience focused technologies. Bedford is also very active as an industry speaker and communicator on Twitter (@Bryan_Bedford) discussing media, retail, and sports.

In his current position with Cisco Systems, a blue chip technology firm, Bedford is the global industry channel and ecosystem lead for their consumer and content industries' (sports, media and retail) go-to market partner strategy, leading partners into richer and more effective industry sales execution, while driving partner strategy, enablement, and programs for each industry. Bedford also is an active member of the executive steering boards for sports, retail, and media industries inside Cisco.

Before joining the team at Cisco, Bedford served as XOS Digital's director of sales and business development. Under Bedford’s direction, XOS Digital, a sports software and services company, spearheaded all facets of external business development for the firm including forging strategic “go-to-market” partnerships with major manufacturers, technology companies, and industry leaders including working with nearly every major professional and college sports program throughout North America. His time at XOS Digital included record revenue growth, expansion of the sales/marketing force, net new product/solution launches, and drive towards additional profitability.

Prior to joining XOS Digital, Bedford was groomed in the sports world and spent time working for three sports teams in various roles (sales, coaching, marketing) over a 7 year period including time on staff at TCU (Texas Christian University), Southern Nazarene University, and for the Oklahoma Redhawks Baseball Club.

Bedford also serves as managing director of The Bedford Agency, a sports consulting company in Oklahoma City. Bedford earned his master’s degree from the University of Central Oklahoma and his Bachelor of Science degree from Southern Nazarene University in Bethany, Oklahoma where he currently serves on the board of directors for the SNU Alumni Association. Bedford resides in OKC, OK and is married to his wife Desiree. They have two daughters, Tessa (14) and Sadie (9).

Featured in: Cloud and Virtualization Workshop (Monday)

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